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Welcome to our Appointment Scheduling page! We’re excited to connect with you and discuss how we can elevate your brand in the fashion industry. Whether you’re looking for media relations, event management, or a comprehensive PR strategy, we’re here to tailor our services to meet your unique needs.

Elevating Fashion Narratives: My Story

I'm Jobari Yarbrough, an aspiring fashion public relations specialist focused on promoting uniqueness. I have designed lookbooks and graphics for fashion shows while serving as the fashion coordinator for the FACES Modeling Troupe in Florida. In order to showcase my peers' distinct beauty through styling and creative direction, I also started NuCollections.

As a former fashion editor at McLeod Magazine, I crafted press releases, worked on exciting projects, and earned the title of “Most Fashionable” at Bethune-Cookman University.By fusing high fashion with unusual styles, my goal is to push boundaries and encourage people to embrace who they really are.

I can't wait to work with influencers, designers, and celebrities to produce fashion moments that will never be forgotten. Let's create stories that honor the elegance of fashion.

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I'm Jobari Yarbrough, and I was born and raised in Washington, D.C. I currently live in Winter Park, Florida, and I'm still working toward my career and academic goals there. After completing my studies at Bethune-Cookman University, I developed a passion for the creative industries.

I'm currently enhancing my abilities in media management and strategic communication while pursuing a master's degree in public relations at Full Sail University. With experience and skills in graphic design, fashion consulting, fashion editing, and creative direction, I have developed a wide range of professional skills. As a graphic designer, I have produced aesthetically appealing content that successfully communicates messages and embodies brands.

Working as a fashion consultant has given me the opportunity to advise clients on trends, personal style, and ways to improve their style. In addition, I have created editorial content as a fashion editor, and as a creative director, I have been able to handle and carry out projects that combine storytelling, style, and design. My passion for combining strategic thinking with creativity drives my work, and I'm eager to learn more about public relations to increase my proficiency and have a bigger influence in the creative industry

Contact

(386) 843-2764

Jobari.yarbro@gmail.com

Winter Park, FL

Why BuzzSumo is the Best App for PR Professionals

By Jobari Yarbrough

January 26, 2025

       Success as a public relations professional depends on following trends, monitoring brand visibility, and figuring out what content is popular with the general public.After extensive research, including reading a Forbes article titled "14 Apps Recommended By PR Professionals," one app consistently stood out as a game-changer: BuzzSumo. Recommended by PR expert Jamey- Bainer of PACIFIC Digital Group, Inc., BuzzSumo has proven itself to be a must-have tool for any PR professional looking to boost their content strategy and gain valuable insights into what works in the media landscape.

What is BuzzSumo?

       PR pros can find the most interesting and well-liked content on the internet with BuzzSumo, a sophisticated content research tool. Whether you’re looking to identify trending topics, analyze competitor strategies, or track social media engagement, BuzzSumo makes it easy. You can search any keyword or topic and get instant results on the top-performing content based on metrics like social shares, backlinks, and engagement rates. When PR teams are planning campaigns, this feature is especially helpful because it shows them what kinds of stories or formats are creating the most buzz.

Why PR Professionals Love It

       PR professional Jamey Bainer praises BuzzSumo for its ability to quickly identify the types of content earning the most coverage and social engagement. It's very helpful during planning stages because, in his words, "It provides a fast and easy way to identify the types of content that are earning the most coverage, social engagement and backlinks in relation to any topic, so it's incredibly useful during planning stages." BuzzSumo is incredibly helpful for public relations professionals who need to stay ahead of the curve and create campaigns that will gain attention just because of this feature.

Pricing and Plans

       BuzzSumo is not a completely free app, but it does offer several pricing tiers to suit different needs. There’s a limited free version that gives access to a handful of features, but to unlock its full potential, including deeper analytics, a paid plan is necessary. These plans differ based on features like tracking brand mentions, accessing in-depth competitor analysis, and receiving more thorough reporting, as well as the number of users.

What’s Great About BuzzSumo?

       BuzzSumo's greatest feature is its capacity to make content research more efficient. Finding high-performing content in your industry quickly saves a ton of time, allowing public relations professionals to concentrate on strategy instead of countless hours of research you have to do on your own.

What’s Not So Great?

       The cost of BuzzSumo is its worst feature. Even though it's a very helpful tool, smaller PR firms or individual practitioners may find the price too high.The free version is quite limited, and the more robust features require a significant investment.

Platform Accessibility

       Both desktop and mobile devices can access BuzzSumo, though the desktop version provides a more complete experience. The mobile app is functional but doesn’t have the same depth of features as the desktop version. For PR professionals who need to access detailed reports and analyses, using the desktop version is ideal. The mobile app does, however, offer an effective way of tracking content performance and quickly checking trends while on the go.

Final Thoughts

       To sum up, BuzzSumo is a strong tool for pr professionals who wish to effectively track engagement and stay ahead of content trends. Despite its cost, it is essential due to its capacity to expedite the process of finding and analyzing content. BuzzSumo is a worthwhile investment if you're serious about improving your PR strategy.

REFERENCES

Council, F. A. (2018, July 23). 14 Apps Recommended By PR Professionals. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2018/07/23/14-apps-recommended-by-pr-professionals/

BuzzSumo: Find the content that works and the influencers who matter. (n.d.). BuzzSumo.com. https://buzzsumo.com

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